![](https://freight.cargo.site/t/original/i/80335cff07470df90e401b3df849009776d1ac8b7eb92f4ad5a94bc4e3e6b41b/keitei.gif)
![](https://freight.cargo.site/t/original/i/9e68601b7f59989f542b1056259bf76da6c1e6d753fffa53b75e9ada350a0384/flowerkt.gif)
︎ ︎ ︎ ︎
![](https://freight.cargo.site/t/original/i/001fa9ed34e13221b2d252810d91c639d7f12e5b77a59fade171ae8809a29968/lifesimplyorange.gif)
The idea for this animation came from my experience of grocery shopping in Japan. I couldn’t help but wonder if all the packaging, while beautiful was fully necessary. I wanted to illustrate the detail of the packaging, whilst exaggerating it to suggest that living simply may be the better option.